These cute diy pillows are part of the project that's put together by Lia Griffith for Hayneedle. They designed a camping themed children's bedroom using furniture, accessories, and these pillows that were created for the project.
The adorable forest friends were illustrated by designer Krista and can be purchased in form of pre-printed fabric. The fabric with the sleeping owl and the inquisitive little fox are available from Spoonflower and can be sewn at home. For making your own pillows you'll need only a fat quarter of the fabric that you'll simply trim and sew!
For the more details on how to get the fabric to make your own throw pillows and for instructions on how to put everything together go here.