Elo Soaps a range of olive oil body products is a refreshing take on an overused Greek ancient gods theme that's commonly seen on souvenirs and gifts in Greece. When Mike Karolos at Smirap Designs was approached to design something fresh and eye catching, he came up with amazing illustrations in his signature pop art style. The illustrations are designed with simple lines and geometric shapes, using bold color palette and patterns.
"Also each god is accompanied by a characteristic element like lightning for Zeus, the owl for Athena, etc. Those elements were also blended in with each god as it was a part of them and not something separate" via.
The package design is very clean and simple with illustration on one side and ingredients listed on the right on a white background. The label tied onto the wrapped soap with colored yarn gives packaging a handmade feel and makes is to look like a gift, since these soaps are made for tourist gift shops. The unique packaging is sure to appeal to the tourist as well as the locals.