Friday, January 22, 2021

Package Design of Wellness Brand: The Owl and The Apothecary

I am a huge fan of minimal product packaging design. When I saw the collection of wellbeing products of the brand called The Owl and The Apothecary it instantly caught my attention. Katy Theakston is a healer and an alchemist among many things, living with her son in the wilds of Dorset. She makes products that make women heal and empower. She calls herself "a modern witch who is working with ancient rituals and modern-day practices".

The package design of the products is any woman's dream come true. The little owl on a muted background with a little pops of colors and gold gives a very fresh feel to the brand. I came across to one of the posts by Katy where she explains the significance of the owl to her brand. "The owl is the harbinger of change and transformation. She represents ancient wisdom, the divine feminine, the energies of the moon, rich intuition & magic. It's no coincidence this beautiful animal features in all our work - we want you to tap into this wild & wonderful energy. And if you look really closely, we've laid little hearts in her wings for a little extra love."

The products are vegan and cruelty free, made with the delicious ingredients such as lemongrass, pink grapefruit, sage, lavender and rosemary. Katy sources from the small producers in England and uses 100% recycled, recyclable materials when ever possible. All the packaging is printed with vegetable ink dyes which are environmentally friendly. All these details put into creating a brand which helps heal gets complimented by the modern though subtle package design.