Raselli a family owned business started in 1993 which produces tea blends made of organic herbs from the Swiss Alps. The tea is packed in individual sachets to preserve the flavor and aroma. The cardboard box of each of the blends has an illustration of bear, bunny, rooster, fox, owl and deer. The box features the animal in color on one side and in dark on the other side. Each animal on the box in signature color is characteristic for the alpine area where the organic herbs are grown. The eye-catchy, brightly designed critters on white background will definitely stand out in the tea aisle.
The design was created by Plasmadesign Studio, a multidisciplinary design agency based in Zurich.