Babyganics offers an extensive range of baby-safe, eco-friendly personal care and household cleaning products that are free of phthalates and parabens but still work effectively. The brand has dish soap, laundry detergent , sunscreen, diapers, wipes, toothpaste, shampoo and everything else a parent may need to create a safe and a healthy world for their baby.
Their product design is unique and elegant featuring owl, bear, tiger, penguin, alligator, octopus, and other animals and characters as well as things that kids will recognize. Babyganics worked with Collins to re-design their product packaging design around the brand strategy referred to as "A Baby-Safe World".
Collins share on their website the inspiration behind the design "inspired by highly graphic mid-century children’s book illustration, our new design program brought the baby-safe world to life. We infused our story into a brand identity system, packaging, digital experiences, and marketing and publishing efforts. That provided a flexible look and feel for its converged brand experience. We designed a character for each SKU relevant to its function: a knight at-the-ready appeared on bug repellent, sun for sunscreen and a tile-covered turtle for tub and tile cleaner."
Babyganics was one of the Finalists for 2014 International Package Design Awards for Innovations in Sustainable Packaging. You can find the products shown above and other products by Babyganics here.