I can't believe that I haven't read about Urban Forest Project before today. It all started in New York in 2006, so if you are from New York then you probably have heard about this project or have visited the exhibition of 185 banners at the Times Square. Ever since 2006 the project has grown and spread to major cities like San Francisco and Washington DC.
Just a peak at the project: The Urban Forest Project is a series of unprecedented outdoor exhibitions taking root in cities around the world. This unique environmental, public arts and educational initiative calls on artists, designers and students in each location to employ the idea or form of the tree to make a powerful visual statement on banners that are displayed throughout the community.
The tree is a metaphor for sustainability and, in that spirit the banners at the close of each exhibition are recycled into totebags and auctioned off to raise money for a local environmental and urban forestry initiatives. The program can easily be adapted to address a number of green, educational and creative initiatives in a variety of ways to shape a project that is unique and expressive of the local community.