Thursday, September 8, 2016

Package Design: Guayusa Teas


When Teguma was looking for a creative team for their new brand of Guayusa Teas they approached Gworkshop to come up with striking and bold package design. A serious looking owl, sketched in black with big eyes appears on the box colored in four dark colors each for each flavor of the tea.

The story behind the design.
"A cold and rainy night in Wawa Sumaco, two rural doctors struggled to safe Wajuko from it’s agonizing life, a happy and innocent Indian child. 

Frustrated by hopelessness and blinded by the thick fog, it grows from the depths of the jungle, a glimmer that embraces an old and leafy tree guayusa. In it, lies an owl with penetrating eyes and sympathetic look that symbolizes the reincarnation of the child. 

Thereafter Wajuko, the owl, became the night watchman and symbolizes hope in this eastern town." - via