Wednesday, June 8, 2016

Hoot Watches and Package Design


Hoot Watches is a Swiss company that manufactures affordable luxury time pieces inspired by owl and its nocturnal life. Notice the little owl at the end of the second hand. Keeping in mind the owl themed watch series they worked with the designer and illustrator Greg Coulton to design the packaging.

London based artist created stunning hand-drawn illustrations with intricate details and complex patterns. Each watch comes in an elegant box stamped with Hoot logo and a drawing of Great Horned Owl, Spotted Eagle Owl or Long Eared Owl. The owl illustrations in black on white sleek box makes the images pop out even more. This may be one of the very few products I have come across in a long time where not only the packaging is owl themed but the content is owl inspired as well.