Pearlfisher commissioned Andy Lyons an illustrator based in Mayenne, France to design branding and packing for new nutrients brand called Strong. Andy Lyons created a series of bird illustrations - 13 pieces for the 13 products - each linking to the benefits of the supplements.
Each bird illustration was first sketched in Photoshop, and then using the pen tool the main shapes were drawn. After adding lots of gradients, layers of masks and layers of different paper textures Andrew managed to achieve depth in his pieces that gave the illustrations an impression as if they were sculptures created out of paper!
Karen Welman, founding partner and chief creative officer at Pearlfisher commented: “The idea was to create an high impact visual story using the metaphor of beautiful and elegant birds that have hidden strength. The brand name – Strong – and the playful variant names and descriptors are simple yet high impact and clearly communicate the brand’s promise of inner strength and outer beauty. Pearlfisher created custom hand-drawn typography for the brand name and commissioned a series of bespoke bird illustrations that bring to life the product benefits in an unexpected and emotive way. For example, for ‘brain box’ an owl was used to represent how the powerful combination of cutting edge nutrients promotes optimal brain performance, whilst a bright yellow canary was used for the ‘sunshine pill’ to illustrate the end benefit of a radiant, healthier immune system and stronger bones. The end result is visually arresting creating strong visibility both in retail and online environments.” - via.