Koultoura is a pioneer stand-alone coffee shops in West Jakarta that partnered with the creative company Fullfill for branding of their product with the focus of capturing the cool crowd with one thing in common - their love for good coffee.
To appeal to the masses the quirky characters were designed for the brand, with each character representing the different personalities that go or might go to Koultoura. "We also have the imagination that these "inner animals" - the bear, owl, fox, and rabbit actually live within you, and as we see it, a cup of coffee brings them to life (pictured in the mural)." Which is your animal? Mine is of course the owl!
I think Fullfill has done a great job of capturing the attention of a wide audience who love a good cup o' joe and, fun and cool branding. Koultoura has a facebook page where they recently posted about their all time favorite animal cookies and more exciting updates like this one, here.