Monday, August 3, 2009

Woodsy owl poster 1972


Woodsy Owl is an owl icon for the United States Forest Service most famous for the motto "Give a hoot — don't pollute!" Woodsy's current motto is "Lend a hand — care for the land!" Woodsy's target audience is children 5 to 8 years old and was designed to be seen as a mentor to children, providing them with information and advice to help them appreciate nature. In 2006, a "new" Woodsy Owl mascot was introduced.

The "Give a Hoot, don't Pollute" slogan was created in 1970 by US Forest ranger Chuck Williams, who was the Forest Service's technical consultant for the "Lassie" TV show which featured a Forest Service ranger and his family. Williams, along with Glenn Kovar, also of the US Forest Service, and Harold Bell of Western Publishing (producer of Smokey Bear and Lassie TV show) then brainstormed the idea for the Woodsy motif.

The seller claims that the vintage owl poster is not a reproduction and dated 1972. The size is 10”H X 8W”. You can buy it to add to your collectors items for only $12.