Friday, July 16, 2010

Urban Forest Project: Design For Good

I can't believe that I haven't read about Urban Forest Project before today. It all started in New York in 2006, so if you are from New York then you probably have heard about this project or have visited the exhibition of 185 banners at the Times Square. Ever since 2006 the project has grown and spread to major cities like San Francisco and Washington DC.

Just a peak at the project: The Urban Forest Project is a series of unprecedented outdoor exhibitions taking root in cities around the world. This unique environmental, public arts and educational initiative calls on artists, designers and students in each location to employ the idea or form of the tree to make a powerful visual statement on banners that are displayed throughout the community.

The tree is a metaphor for sustainability and, in that spirit the banners at the close of each exhibition are recycled into totebags and auctioned off to raise money for a local environmental and urban forestry initiatives. The program can easily be adapted to address a number of green, educational and creative initiatives in a variety of ways to shape a project that is unique and expressive of the local community.

These lovely banners were submitted by renowned designers for the exhibition and available for download here. To read more about this amazing effort and how can you be part of it, visit their website here.

7 comments:

  1. What a fantastic idea! Even after living in San Francisco for 3 years (2006-2009), I can't say that I remember this project either. Thanks for sharing it on the blog - I've got their website bookmarked now :)

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  2. Awesome project! Checking them right now.

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  3. Great project and awesome banners. Thanks for sharing.

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  4. The banners for San Francisco have been designed but not yet produced. The public display is still a few months away -- they will probably be hung this fall. The organizers are still securing sponsorship for this. It's hard in this economy....

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  5. @ Ben Thanks for the letting us know. All the best with the SF project.

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  6. such sweet artist designs...and for such a great cause! thank you so much for sharing this!
    j.

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  7. Excellent and how pretty they all are. I adore the grey one...

    where do you find all these owl images? amazing

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